JUST DO IT
Avril Corroon
Synopsis
'JUST DO IT meshes reality with absurdist acts inflated within the bubble of the artist's Nike Air Max. The role of the artist in relation to the economy, labour and popular culture blow through the bubble's nitrogen pressured chamber. Estranging techniques are employed with humor in order to draw attention to the formal materials and process of the work's construction. By embracing the fantasy of heightened performance associated with the Nike air bubble, the artist indulges in her consumer fetishism. Nike Air Max can make you jump higher. Swoosh.' (Sourced from the artist on July 8th 2016)
Images
Details
Title
JUST DO IT
Year
2014
Form
Short
Key phrases
autobiographical, street, comedy, consumerism, artist, economics, dublin (ireland), capitalism, nike
Language
English (eng)
Duration
00:07:00
Original formats
Physical: BD-Videodisk (Blu-ray)
Aspect ratio
16:9
Colour
Colour
Sound
Yes
