'“The only option on the Imperial is a power sliding roof. Every luxury is standard. And there are more luxuries standard than any car in America.” These are the words of Lee Iacocca, former chairman of Chrysler, talking to Frank Sinatra in an advertisement in the November 1980 issue of National Geographic magazine. Written as a stilted dialogue barely hiding its high-powered propaganda, Byrne re-stages the text in Why it’s time for Imperial, again by having two wooden actors meander in a desolate post-industrial suburbia, uncomfortably stuttering through the technical details of the ad.'

(Sourced from http://www.praxes.de/handouts/Handouts-3-Gerard-Byrne.pdf on November 14th 2016)